When it comes to our food, many of us like to stick with what we know. We feel compelled to buy Doritos or Kraft Macaroni and Cheese simply because we think that the name brand means it will taste better. This is most always not the case. I challenge you to switch to a few store brand items and see if you (or your family) notices any difference.
If you have family members who swear by their name brand food, switch it out and see if they notice the difference. Take the package of the name brand, remove the contents, and fill it with the store brand food. For example, get a General Mills Honey Nut Cheerios cereal box. Remove the sleeve of cereal. Take a store brand cereal box of Honey Nut O's (or whatever that store calls them). Remove the sleeve of the store brand and insert it into the name brand box.
You will probably find that most people cannot detect any difference. Your savings could be up to 50% at the grocery store.
Bonus Tip: Many name brands make store brand products. Though you cannot find a published list of these items, here is a tip on trying to figure it out. While at the grocery store, look at the back of a name brand item and a store brand item side-by-side. If the item was produced at the same address, chances are it is the exact same product.
